Do you like Jelly Beans? I don’t.
I mean, not really.
Although I like it sweet, and I kind of like the look of them (especially the freckled ones), I just never really got into it. Didn’t grow up with them either, but they remind me a bit of ‘Zuckereier‘, cheep confiserie the German Mommy Bunny dropped in our nests to add some colour – and pure glucose sugar – to otherwise chocolate made Easter treats. I always found them rather sickening, even as a child. Even more so now.
But I am a bit of a sucker for novelty in the treats department, and the other day, I came across Jelly Belly’s “Bean Boozled” Pack in our local IGA. Mmmmh.. Oh, what the ..?
Check out those wicked flavours !
Booger, Toothpaste, Rotten Egg .. Vomit ??
(It has to be said, while this sounds a bit like Harry Potter, I don’t know who had the idea)
The colourful packet comes with a twist, you never know if you will get a regular Jelly Belly taste, or one of the fun (?) yucky ones, as you can see on the back “menu” :
Today, I started sampling. Jelly Bean degustation. My verdict ? Well, I still don’t like Jelly Beans, not even the “Original Gourmet Jelly Bean”. I’m only half through the packet , but so far : the 8 flavours that are part of the regular 50 flavours Jelly Belly produces today, don’t strike me as so much better as, for example, “Toothpaste” (kinda minty, quite ok) or “Black Pepper” (interesting actually). I thought that “Moldy Cheese” is a bit of an insult (read why here) and the other “yucky” tastes, while fun on the packet, didn’t really make me retch enough to make this a full blown sensorial experience.
Oh and by the way, “Baby wipes” tastes not too bad, kind of like Rosewater.
And I’m really not sure if I have come across the infamous “Vomit” beans yet?
(I’m a lousy tester, I know)
So I did a bit of research, and found that – at least in the US – Jelly Belly also produces “Sports Beans” with Electrolytes, and “Extreme Sport Beans” with Caffeine – now you’re talking! (See the whole range here, including temporary “Rookie” flavours, it’s all very well thought through from a marketing point of view, that’s for sure..)
Obviously, this wide range of flavours has inspired others, on a blog I found this little cartoon :
It all adds up!