Happy little Vegemite might still die of a stroke.

p2-vegemite-420x0

Disclaimer :
I like Vegemite. I like salt.
My mother treated diarrhea with salty bretzels for years.
But please keep in mind that Vegemite is “sometimes food” for kids as much as for you.
Because it’s all but healthy.

In my first years of Australia, I shared a flat with a friend who, from time to time, would sit down with a bowl of rocky salt crystals and eat them like lollies, because she felt “she needed it”. We’re now BFFs, but that was kind of odd.
Then I discovered Vegemite.

I had already tasted Marmite (I know not the same! that’s not the point here) as an exotic import from the UK when I was in Europe and at the time it was not for me. But fine. As I am now embracing everything Aussie to be a good immigrant, I sort of discovered myself a taste for it. I am even a spooner, meaning (you might guess) I will go for it with a spoon, instead of spreading it on toast. (My husband is a religious ‘cheese/vegemite’ eater, if I inadvertently add butter/margarine, he simply won’t eat it..). I never gave any to my boy though.

salt-shakerNow one day, I was a bit taken aback, as I saw the old commercial on TV: Vegemite for Baby?! Happy “little” vegemite ? I checked on the label. A whopping 3450 mg of sodium per 100 g ?! Happy indeed.
Now, I am no nutritionist. Our family doesn’t even eat particularly healthy. But I remember the rough guideline from a baby food seminar (for new mums, paid for by the French government) : if it is more than 500 mg /100g, stay clear of it for the diet of your child. (To be considered LOW in sodium, food has to be at less than 150mg/100g) Too many of our processed foods – even bread and cereals – contain incredible amounts of hidden (as not tastable) sodium, it is highly recommended to at least eliminate the really salty stuff from our kids’ diet.
Vegemite, to say it clearly, can contain as many B vitamins as you like, but the fact that high sodium intake leads without fail to high blood pressure and can ultimately kill you, makes the whole advertising as a healthy product a complete joke. Better spread VERY thinly on your toast, indeed.

And now this :

vegemite-420-420x0

Yep. After the disaster campaign of the premixed ‘cheesybite’ (aka isnack 2.0, yeah hilarious) aiming the younger market, Kraft Food is now directly targeting young children with “My FIRST Vegemite”.

“Reduced Salt!  Milder taste!”
All good then ?

No. “My first vegemite” still will have only half of the sodium contained in the classic vegemite taste, placing it, with 1720 milligrams of sodium per 100 grams,  at about 10 to 15 times more sodium than what is generally recommended as ‘low sodium’ food values by international Health organisations, governments and Nutritionists.

But the B vitamins ?
Yeah, they are important. But they are also very concentrated in meat such as turkey and tuna, in whole grain products, potatoes, bananas, lentils and beans. What it all burns down to is try to use fresh, unprocessed food whenever possible.

Link :Article today in the Sydney Morning Herald

NB : I am making this my ’cause’ for the month : Eat less salt !!!

Advertisements

5 thoughts on “Happy little Vegemite might still die of a stroke.

  1. Pingback: Bean Boozled–I never liked jelly beans anyway. | Suburp

  2. kate

    I knew vegemite was high in salt and try to avoid giving Ida too much – but she loves it!!! With this bit of information though, I think I will be placing it right at the back of the cupboard.

    Reply
    1. suburp

      It’s definitively a “sometimes food’ only. the health factor does NOT outweigh the damage done by the overload in sodium.
      like so many other things, like for example almost fat free ricecrackers.. full of salt.. 😡

      Reply
  3. Mary

    Oh for goodness sake!!! For those of us who are Aussies through and through, we know that Vegemite is a sometimes food and before we start crucifying good old Vegemite, how about we get rid of all the MacDonalds and Kentucky Fried Chicken that have become more than a sometimes food for many of our children. If you need a cause for the month, then there are certainly more foods to condemn other than Vegemite.

    Reply

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s